Hi I’m Giuseppe, I am on a mission to help universities, organisations, and conservation-focused businesses make research and environmental solutions accessible and memorable.
My services include:
➙ Explainer videos that clarify without oversimplifying
➙ Animations that spark curiosity and drive engagement
➙ Infographics that make data meaningful and accessible

As a Creative Director specialising in visual communication for science and the environment, my work involves "translating" intricate reports, systems, and data into clear, engaging educational content that informs and drives understanding.
I typically collaborate with communications and research leaders, including Heads of Communications, Professors, Scientists, and Campaign Directors to design visual content that bridges the gap between complexity and understanding.
I combine creative direction, design, animation and script writing to deliver impactful stories.
If you’re looking to communicate science clearly and effectively, I’d be delighted to collaborate.
👉 hello@motionaptitude.com
Clients & Partners 
Kind words
One of the most fulfilling aspects of our work is making our partners pleased and satisfied with the work we produce. Throughout the years, this has inspired us to keep creating animated stories that inform and educate people about our natural world. It is a wonderful feeling when we receive a quick message expressing how much our dedication and passion is appreciated. 
Here are a few kind words we've received:
"I worked with Motion Aptitude to produce an animation on nature-based solutions to climate change for the British Ecological Society. Giuseppe was a pleasure to work with, showing a really talent for animating and producing a video that we believe will be very impactful. They completed the work very quickly, were easy to communicate with, and happily made any amendments we asked for. It turned out better than we could have expected - I would very happily work with them again!"
Laura Clavey
Policy Officer - British Ecological Society 
“Motion Aptitude has created a beautiful animation to showcase the five domains for animal welfare. We selected them due to the positive user experience of his previous work. We thoroughly enjoyed collaborating with Giuseppe, who made the process feel effortless. Our initial script was rough, and we asked Giuseppe to help us strike a balance between artistic expression and science-based education. Everyone has shown their excitement in what has been produced by being able to find this balance. Children and adults were impressed, as we have received positive feedback from both”
Lee Read
Prevention & Education Project Lead - RSPCA
"Motion Aptitude provides so much more than just excellent animation!
They produced an incredible detailed and highly engaging character-based animated explainer for our University of Glasgow outreach project. Throughout the production we felt supported and informed. Giuseppe clearly outlined the process, was flexible with delivery, and generous with his creative energy often filtering half-formed ideas into clarity. The final product is exactly what we were looking for."
Andrew Wilson
Senior Lecturer - University of Glasgow
"Giuseppe was fantastic to work with - he was able to really capture the complex research we wanted to communicate and distill this into an engaging animation. I would definitely recommend Motion Aptitude to others in my network, and I look forward to working with them on further projects."
Lucy Wallace
Director, Communications & engagement consultant - Wallace research communications
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to communicating about nature, science and environmental topics.